What's the challenge?
To go job hunting in New York City.
What are you afraid of?
This city is extremely competitive so I'm afraid of not being good enough for the brands I'd love to work with. Hence, I'm afraid of rejection.
How was the experience?
A couple weeks ago I decided to leave my Art Director's position at Y&R to fully dedicate myself to my thesis and my 100 day project. Last week, I graduated from my masters in branding and I'm now 100% jobless! The real reason why I left my job is because I want to find a place where I can solve bigger branding issues than what advertising can solve. I want to be able to reposition a brand like I did with McDonald's for my thesis (but in the real world). I want to expand a brand's audience, or launch a new product/line/sub-brand. I want to brand a company from scratch, give it meaning, purpose, personality and a bigger reason for people to resonate with it. I want to bring stories to life using relevant content. I want to create long-lasting relationships between brands and people through experiences. Most importantly, I want to enjoy everyday at my future job and feel proud of the company I will work for. So, I decided to face my fear and go personally to drop off my resume at the companies I now dream of working for. Lesson of the day: don't even bother going to these companies unless you know someone in there. Luckily, I had one friend in Google and one in Buzzfeed; that's when I realized that I need more friends in the city! Wanna chat? Oh well, I'll be submitting my resume online to every single cool place in NY (and crossing my fingers) #hireme >> info@michellepoler.com